Privacy policy

INFORMATION ON THE COLLECTION OF PERSONAL
DATA AND CONTACT DETAILS OF THE CONTROLLER
1.1 We are delighted that you are visiting our website and thank you for your interest. Below,
we inform you about the handling of personal data when using our website. Personal data
includes all data with which you can be personally identified.
1.2 The controller for data processing on this website, within the meaning of the General
Data Protection Regulation (GDPR), is Montrose Los Angeles, who is responsible for
processing. The controller for personal data is the natural or legal person who, alone or
jointly with others, determines the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the
transmission of personal data and other confidential content (such as orders or inquiries to
the responsible person). You can recognize an encrypted connection by the string "https://"
and the lock symbol in your browser bar.

2. DATA COLLECTION WHEN VISITING OUR WEBSITE
When you use our website for informational purposes only, without registering or providing
information in any other way, we only collect the data that your browser sends to our server
(server log files). When you visit our website, we collect the following data, which is technical
and necessary to display the website to you:
● The website visited
● Date and time of access
● Amount of data sent in bytes
● Source/reference from which you accessed the page
● Browser used
● Operating system used
● IP address used (possibly anonymized)

Processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our
legitimate interest in improving the stability and functionality of our website. The data is not
passed on or used in any other way, but we reserve the right to check the server log files
retrospectively if there are concrete indications of illegal use.

3. COOKIES
To make your visit to our website attractive and to enable the use of certain functions, we
use various types of cookies on different pages. These are small text files that are stored on
your device. Some of the cookies we use are deleted after the end of the browser session,
i.e., when you close your browser (session cookies). Other cookies remain on your device
and allow us or our partner companies to recognize your browser on your next visit
(persistent cookies). These persistent cookies are automatically deleted after a specified
period, which may vary depending on the type of cookie.
Some cookies are used to store settings and simplify the ordering process (e.g.,
remembering the contents of a virtual shopping cart for a later visit to the website). If cookies
process personal data implemented by us, this is done in accordance with Article 6(1)(b) of
the GDPR to fulfill the contract, or in accordance with Article 6(1)(f) of the GDPR to protect
our legitimate interests in providing the best possible functionality of the website and a
customer-friendly and effective design of page visits.
We may collaborate with advertising partners to make our website more interesting for you.
When you visit our website, cookies from partner companies may also be stored on your
device (third-party cookies). If we collaborate with advertising partners, you will be informed
about the use of such cookies and the scope of the information collected in the following
paragraphs, where you will be individually and separately informed.
Please note that you can set your browser to inform you about the setting of cookies and
individually decide whether to accept them, or you can disable the acceptance of cookies for
specific cases or in general. The way in which cookie settings are managed varies by
browser and is described in the help menu of each browser, explaining how to change your
cookie settings. You can find this information for each browser via the following links:
● Internet Explorer:
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-ma
nage-cookies
● Firefox:
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
● Chrome: https://support.google.com/chrome/answer/95647?hl=en
● Safari:
https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/
mac
● Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. CONTACT US
When you contact us (e.g., via the contact form or email), we collect personal data. The
specific data collected via a contact form can be found in the respective form. This data is
used solely to respond to your request and for associated technical administration. The legal
basis for processing this data is our legitimate interest in responding to your request, in
accordance with Article 6(1)(f) of the GDPR. If your contact is related to concluding a
contract, Article 6(1)(b) of the GDPR also applies as the legal basis for processing. Your data
will be deleted once your request has been fully processed, which occurs when the matter is
clarified, and there is no legal obligation to retain the data to the contrary.
📧 Contact email: contact@montrose-losangeles.com

5. DATA PROCESSING WHEN OPENING A CUSTOMER
ACCOUNT AND FOR CONTRACT EXECUTION
In accordance with Article 6(1)(b) of the GDPR, personal data is still collected and processed
when you provide it to us for the execution of a contract or to open a customer account. The
specific data collected is determined based on the information you provide via the relevant
input forms. You can have your customer account deleted at any time by sending a message
to the controller's address above. We store and use the data you provide for the processing
of the contract. Once the contract has been fully executed or your customer account has
been deleted, your data will be processed for tax and accounting purposes. Commercial law
retention periods are observed, and your data will be deleted once these periods have
expired, unless you expressly consent to further processing of your data or further
processing is permitted by law, as we inform you below.

6. USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Registration for our email newsletter
When you subscribe to our email newsletter, we regularly send you information about our
offers. The only mandatory data for sending the newsletter is your email address. Any
additional data may be voluntarily provided and used to address you personally. For sending
the newsletter, we use the double-opt-in procedure. This means that we only send you an
email newsletter after you have explicitly confirmed that you agree to receive it. We will then
send you a confirmation email with a link to confirm that you want to receive the newsletter.
By clicking the confirmation link, you give us permission to use your personal data, in
accordance with Article 6(1)(a) of the GDPR. When you subscribe to the newsletter, we store

your data, including the IP address from which you registered, as well as the date and time
of registration, to prevent any future misuse of your email address. The data collected during
your subscription to the newsletter is used solely for advertising purposes via the newsletter.
You can unsubscribe from the newsletter at any time via the link in the newsletter or by
sending a message to the controller mentioned above. Once you unsubscribe, your email
address will be immediately removed from our newsletter distribution list, unless you
expressly agree to further use of your data or further processing is permitted by law.
6.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we
reserve the right to send you offers for similar goods or services to those you have already
purchased from us. No separate consent is required for this form of direct advertising from
you. The processing of your data is based solely on our legitimate interest in personalized
direct advertising, as intended in Article 6(1)(f) of the GDPR. If you object to the use of your
email address for this purpose, we will refrain from sending emails. You have the right to
object at any time to the use of your email address for direct advertising in the future by
notifying the controller as previously mentioned. This can be done at no cost using the
standard rates. Upon receipt of your objection, the use of your email address for advertising
purposes will be immediately discontinued.

7. DATA PROCESSING FOR ORDER PROCESSING
7.1 General
The personal data we collect is processed as part of the contract processing with the
transport company responsible for delivery, as far as necessary for the delivery of the goods.
Your payment details will be passed on to the respective credit institution for payment
processing, if necessary. If payment service providers are used, explicit information will be
provided. The legal basis for data transfer is Article 6(1)(b) of the GDPR.
7.2 Use of payment service providers (payment service providers)
PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered -
"purchase on account" or "installment payment" via PayPal, your payment data will be
transmitted to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449
Luxembourg (hereinafter "PayPal"). The transmission takes place in accordance with Article
6(1)(b) of the GDPR and only to the extent necessary for payment processing. PayPal
reserves the right to conduct a credit check when paying by credit card via PayPal and by
direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via
PayPal. For this purpose, your payment data will be used if necessary, in accordance with
Article 6(1)(f) of the GDPR based on PayPal's legitimate interest in passing it on to credit
agencies to determine your creditworthiness. The results of the credit check, including score
values, are used by PayPal to decide on offering the respective payment method. More

information on data protection, including the credit agencies used, can be found in PayPal's
privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full. You can object to
this processing of your data at any time by sending a message to PayPal.

8. CONTACT FOR REVIEW REMINDER
If you have expressly consented during or after your order, we will use your email address
for a one-time reminder to send an email asking you to review your order via the review
system we use, in accordance with Article 6(1)(a) of the GDPR. You can revoke your
consent at any time by sending a message to the data controller.

9. USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") from the social network Facebook,
operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To enhance the protection of your data when visiting our website, these buttons are not
displayed as complete plugins but are only integrated as an HTML link on the page. This
integration ensures that when you visit a page on our website with such buttons, no
connection is made to the Facebook servers yet. However, when you click the button, a new
browser window opens, and you will have access to the Facebook page, where you can
interact with the plugins there (possibly after entering your login details).
Facebook Inc., located in the USA, is responsible for complying with the EU-US Privacy
Shield agreement, which ensures compliance with data protection standards in the EU.
For more information about the purpose and scope of data collection, further processing and
use of data via Facebook, as well as your rights in this regard and setting options to protect
your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php
9.2 Instagram plugin as Shariff solution
Our website uses so-called social plugins ("plugins") from the online offering Instagram,
operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not
displayed as complete plugins but are only integrated as an HTML link on the page. This
integration ensures that when you visit a page on our website with such buttons, no
connection is made to the servers of Instagram. When you click the button, a new browser
window opens, and you will have access to the Instagram page, where you can use the
plugins there (possibly after entering your login details).

Instagram LLC, located in the USA, is certified for the US-European data protection
agreement "Privacy Shield", which ensures compliance with data protection standards in the
EU.
For more information about the purpose and scope of data collection, further processing and
use of data via Instagram, as well as your rights in this regard and setting options to protect
your privacy, please refer to Instagram's privacy policy:
https://help.instagram.com/155833707900388/
10. ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google from the operator Google
LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display ads that are relevant to users, to improve campaign
performance reporting, or to prevent a user from seeing the same ads multiple times. Google
uses a cookie ID to record which ads are shown in which browser and can thus prevent
them from being displayed multiple times. The processing is carried out based on our
consent and our interest in optimal marketing of our website in accordance with Article 6,
paragraph 1, letter f GDPR.
Additionally, DoubleClick may use cookie IDs to register conversions related to ad requests.
This occurs, for example, when a user views a DoubleClick ad and later visits the website
with the same browser and makes a purchase there. According to Google, DoubleClick
cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection
with the Google server. We have no influence on the scope and further use of the data
collected by the use of this tool by Google and will therefore inform you to the best of our
knowledge: By integrating DoubleClick, Google receives information that you have visited
the corresponding part of our website or clicked on an ad from us. If you are registered with
a Google service, Google can assign the visit to your account. Even if you are not registered
with Google or not logged in, there is a possibility that the provider will obtain and store your
IP address.
If you object to participation in this tracking process, you can disable conversion tracking
cookies by setting your browser to block cookies from the domain
www.googleadservices.com. This setting will be deleted when you delete your cookies. You
can also contact the Digital Advertising Alliance at the website address www.aboutads.info
for information on setting cookies and preferences. Finally, you can set up your browser to
notify you about setting cookies and decide on an individual basis whether to accept or
exclude cookies for specific cases or in general. Disabling cookies may limit the functionality
of our website.
Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement,
which guarantees compliance with EU data protection standards.

For more information, please refer to the DoubleClick by Google Privacy Policy:
https://www.google.de/policies/privacy/
10.2 Use of Google AdWords Conversion Tracking
In this context, this website uses the online advertising program "Google AdWords" from
Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We
use the Google AdWords service to use advertising material (so-called Google AdWords) to
draw attention to our attractive offers on external websites. We can determine how
successful the advertising campaigns are in relation to the data of individual advertising
measures. We use this to pursue your interest in ads, display information that is relevant to
you, make our website more interesting for you, and achieve a fair calculation of advertising
costs.
The conversion tracking cookie is set when a user clicks on an AdWords ad on a Google
website. Cookies are small text files stored on your computer system. These cookies usually
expire after 30 days and are not used for personal identification. If a user visits certain pages
of this website and the cookie has not yet expired, Google and we can recognize that the
user clicked on the ad and was redirected to this page. Each Google AdWords customer
receives a different cookie. Therefore, cookies cannot be tracked via the websites of
AdWords customers. The information obtained using the conversion cookie is used to create
conversion statistics for AdWords customers who are interested in conversion tracking and
have decided to track conversions. However, customers do not receive any information that
can be used to personally identify users. If you do not want to participate in tracking, you can
prevent this by disabling the Google Conversion Tracking cookie through your internet
browser settings. You will then not be included in the conversion tracking statistics. We use
Google AdWords based on our legitimate interest in targeted advertising in accordance with
Article 6, paragraph 1, letter f GDPR.
Google LLC, based in the USA, is responsible for the EU-US Privacy Shield and is certified,
which guarantees compliance with applicable EU data protection regulations and standards.
For more information, please visit the following website: Google Privacy Policy:
https://www.google.de/policies/privacy/
You can permanently disable cookies for ad preferences by clicking this link or by adjusting
your browser software accordingly. Please note that certain features of this website may not
work or may only be used to a limited extent if you opt out of using cookies.

11. WEB ANALYSIS SERVICES Google (Universal)
Analytics
● Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses
so-called "cookies", text files that are stored on your computer and that allow an analysis of
your use of the website. The information generated by the cookie about your use of this
website (including the abbreviated IP address) is usually transmitted to a Google server in
the USA and stored there.
This website exclusively uses Google Analytics with the extension "_anonymizeIp()", which
ensures anonymization of the IP address by shortening it and excludes any direct personal
reference. The extension will truncate your IP address from Google within member states of
the European Union or in other states party to the Agreement on the European Economic
Area prior to transmission. Only in exceptional cases will the full IP address be sent to a
server at Google in the USA and shortened there. In these exceptional cases, this occurs for
processing in accordance with Article 6, paragraph 1, letter f GDPR based on our legitimate
interests, interested in the statistical analysis of user behavior for optimization and marketing
purposes.
On our behalf, Google will use this information to monitor your use of the website, evaluate
the website, compile reports on website activity, and provide further information related to
website use and internet use to us as a service provider. The IP address transmitted by your
browser as part of Google Analytics is not merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly.
However, we would like to point out that in this case you may not be able to use all functions
of this website to their full extent. You can also prevent the collection of data generated by
the cookie and related to your use of the website (including your IP address) to Google and
the processing of this data by Google by downloading and installing the browser plug-in
available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
You can also click on the browser plug-in or use the following link in browsers on mobile
devices to set an opt-out cookie that prevents the recording of future activities by Google
Analytics on this website. Please note that this opt-out cookie only works in this browser and
only for this domain. If you delete your cookies in this browser, you will need to click on this
link again to set the opt-out cookie and prevent Google Analytics from recording.
Google LLC, based in the USA, is responsible for the EU-US Privacy Shield and is certified,
which guarantees compliance with applicable EU data protection regulations and standards.
This website also uses Google Analytics for cross-device analysis of visitor flows, which is
performed using a user ID. When you first visit a page, a unique, permanent, and
anonymized ID is assigned to the user, which is set on different devices. This allows
interaction data to be collected from different devices and sessions to be assigned to one
user. The user ID does not contain personal data and is also transmitted to Google.
You can deactivate this using a browser plug-in from Google
(https://tools.google.com/dlpage/gaoptout?hl=de). An alternative to the browser plug-in is to
click the following link within browsers on mobile devices to set an opt-out cookie that
prevents the collection of data by Google Analytics on this website in the future. Please note
that this opt-out cookie only works in this browser and only for this domain. If you delete your

cookies in this browser, you will need to click on this link again to set the opt-out cookie:
Deactivate Google Analytics.
For more information on Universal Analytics, please visit:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12. RETARGETING/REMARKETING/REFERRAL
ADVERTISING Facebook Custom Audience via the
pixel process
This website uses the "Facebook Pixel" from Facebook Inc., located at 1 Hacker Way, Menlo
Park, CA 94025, USA (“Facebook”). With explicit consent, user behavior can be tracked
after viewing or clicking on a Facebook ad. This method is used to evaluate the
effectiveness of Facebook ads for statistical and market research purposes and can
contribute to the optimization of future advertising measures.
The data collected is anonymous to us, so we cannot draw conclusions about the identity of
users. However, the data is stored by Facebook and processed so that a connection to the
respective user profile is possible. Facebook uses the data for its own advertising purposes,
in accordance with Facebook guidelines and the data usage policy
(https://www.facebook.com/about/privacy/).
You can allow Facebook and its partners to place and display ads, both within and outside of
Facebook. For these purposes, a cookie may also be used and stored on your computer.
These processes only take place if explicit consent is given, in accordance with Article 6,
paragraph 1, letter a GDPR.
Consent for the use of the Facebook Pixel may only be given by users older than 13 years. If
you are younger, we ask you to obtain consent from your legal guardian.
Facebook Inc., based in the USA, is responsible for the EU-US Privacy Shield and is
certified, which guarantees compliance with EU data protection standards.
To disable the use of cookies on your computer, you can set your internet browser to prevent
cookies from being placed or stored in the future, or to delete already stored cookies.
However, disabling all cookies may cause some functions on our websites to no longer work.
You can also disable the use of cookies by third parties like Facebook via the Digital
Advertising Alliance website: https://www.aboutads.info/choices/
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing to advertise here. This
allows us to promote this website in Google search results and on third-party websites. The
provider is Google LLC., located at 1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA (“Google”). For this purpose, Google places a cookie in your device's browser, which
automatically generates a pseudonymous cookie ID based on the interests derived from the

pages you visit. This processing is based on our legitimate interest in optimal marketing of
our products and website, in accordance with Article 6, paragraph 1, letter f GDPR.
Further data processing only takes place if you have informed us of this and Google has
agreed to share your internet and app browsing history, linked to your Google account, to
personalize ads based on your interests. If you are logged into Google during your visit to
our website, Google can use your data along with Google Analytics data to create and define
cross-device remarketing audiences. For this purpose, your personal data is temporarily
shared with Google Analytics data linked to audiences.
You can permanently deactivate cookie settings for ad preferences by downloading and
installing the browser plug-in via the following link:
https://www.google.com/settings/ads/onweb/. Alternatively, you can contact the Digital
Advertising Alliance at the website address www.aboutads.info for information on setting
cookies and preferences. Finally, you can set up your browser to notify you about setting
cookies and decide on an individual basis whether to accept them for specific cases or in
general. However, not accepting cookies may limit the functionality of our website.
Google LLC, based in the USA, is responsible for compliance with the EU-US Privacy
Shield, which guarantees compliance with EU data protection standards. For further
information and data protection rules regarding advertising and Google, please visit:
https://www.google.com/policies/technologies/ads/.

13. RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection legislation grants you extensive
rights with regard to the processing of your personal data by the
controller. Below, we will inform you about your rights as a data subject
(right to information and intervention):
Right to information according to Article 15 GDPR: You have the right to obtain
information about your personal data processed by us, including the purposes of the
processing, the categories of personal data processed, the recipients or categories of
recipients to whom your data has been disclosed, the planned storage period or the criteria
for determining the storage period, storage duration, the existence of a right to rectification,
erasure, restriction of processing, objection to processing, the right to lodge a complaint with
a supervisory authority, the source of your data if it was not collected directly from you, the
existence of automated decision-making, including profiling, and, where applicable,
meaningful information about the logic involved, as well as the scope and intended
consequences of such processing affecting you. You also have the right to information
guaranteed by Article 46 GDPR when your data is transferred to third countries.
Right to rectification according to Article 16 GDPR: You have the right to immediate
rectification or completion of incorrect or incomplete personal data processed by us.

Right to erasure according to Article 17 GDPR: You have the right to request the erasure
of your personal data if the conditions of Article 17(1) GDPR are met. However, this right is
not absolute and does not apply in particular if the processing is necessary to exercise the
right to freedom of expression and information, to comply with a legal obligation, for reasons
of public interest, or to establish, exercise, or defend legal claims.
Right to restriction of processing according to Article 18 GDPR: You have the right to
restrict the processing of your personal data under certain circumstances, such as when the
accuracy of your data is contested, you have objected to processing, or when processing is
unlawful and you oppose erasure of the data but instead request restriction of its use.
Right to information according to Article 19 GDPR: If you exercise your right to
rectification, erasure, or restriction of processing against the controller, they are obliged to
notify all recipients of the respective personal data of such rectification, erasure, or restriction
of processing, unless this proves impossible or involves disproportionate effort. You also
have the right to be informed about these recipients.
Right to data portability according to Article 20 GDPR: You have the right to receive your
personal data that you provided to us in a structured, commonly used, and
machine-readable format, or to transmit this data to another controller, where technically
feasible.
Right to withdraw consent according to Article 7(3) GDPR: You have the right to
withdraw your consent to data processing at any time with effect for the future. In case of
withdrawal, we are obliged to immediately delete the respective data, unless further
processing is necessary based on another legal basis than consent. Withdrawal of consent
does not affect the lawfulness of processing based on consent before its withdrawal.
Right to lodge a complaint according to Article 77 GDPR: If you believe that the
processing of your personal data violates the GDPR, you have the right to lodge a complaint
with a supervisory authority, without prejudice to any other administrative or judicial remedy,
particularly in the Member State where you reside, work, or where the alleged infringement
took place.
13.2 RIGHT TO OBJECT
IF WE CONSIDER YOUR INTERESTS AS PART OF A BALANCE OF INTERESTS AND
PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTEREST, YOU
ALWAYS HAVE THE RIGHT, FOR REASONS ARISING FROM YOUR PARTICULAR
SITUATION, TO OBJECT TO THIS PROCESSING FOR FUTURE USE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE
DATA CONCERNED. HOWEVER, FURTHER PROCESSING MAY OCCUR IF WE CAN
DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT
OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF PROCESSING IS
NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL
CLAIMS.

YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR
PERSONAL DATA FOR DIRECT MARKETING PURPOSES. YOU CAN EXERCISE YOUR
OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE
DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14. DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is determined based on the respective legal
retention period (e.g., commercial and tax retention periods). After the deadline expires, the
relevant data will be routinely deleted unless it is no longer necessary to fulfill the contract,
conclude a contract, and/or there is no legitimate interest on our part justifying the storage.